![]() That sense of humor, and accessibility is what’s kept the family business close to its small town roots. If you can’t have fun with a cow-branded product you're missing the boat.” “People are no longer embarrassed to have Udder Cream. The cream for cows has come a long way, Kuzior jokes. And it’s not all bad news in the US the Extreme Volleyball team endorses it. Sold through cycle shops and websites, the chamois cream does particularly well in the British market. We really haven't put the effort into developing the chamois market.”īut, with a strong cycling culture in the UK, their local distributor has. “A lot of the riders in the US are athletes who have found their concoction and are loyal to it. We wanted to create a cream for women and men.”īut, Kuzior explains, the very thing that makes their chamois cream popular also prevents it from selling as well as in the US: brand loyalty. There are products out there but they're designed for men. “We started working with a women's cycling team and developed the chamois cream. Kuzior and her family have purposely kept the business small, declining buyout offers, but they also wanted Udderly Smooth to be a year-round product, beyond the dry, winter months. The depth of the oncology market, Kuzior says, is what has driven their distribution in 13 countries, rather than their cute packaging. It’s humbling to realize something so simple can make a real difference in someone’s life.” ![]() We’re working on getting our products registered so they can be purchased with Flexible Spending Card. “We realized we have all these things that are good for oncology use and we’ve never really made it available at a local level, at clinics and hospitals. Kuzior says it was the feel-good factor, and demand, that pushed their product into hospital pharmacies and drug wholesalers. Tubes of Udder Cream are in starter kits for several different drugs produced by Fortune 500 companies, making up 5-10% of annual revenues. Patients found the cream helped, allowing continuous treatment. They were using the cream to combat one of the most common side effects of chemotherapy – dry skin and rashes, which, in severe cases, interrupts treatment. In the mid-90s, a contract with a large pharmaceutical company led to the discovery that nurses were using Udderly Smooth products, as well as cancer patients. And new revenue streams kept coming their way, organically. The family’s first big order was with Wal-Mart. It took about ten years for it to be recognized in the human market.” Now, we look back and 50 cases is not even a half hour of production. For us to produce 50 cases of our product was quite a risk, we didn't know how it would sell. “A model was on Oprah and mentioned she used Udderly Smooth, so we then had people going to farmers markets and cooperatives looking for our product. Close proximity to Ohio’s Amish country, knitting shops and craft shows provided them with plenty of distribution outlets.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |